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Privacy Policy

Effective Date: 2025/05/18

1. Introduction
At Yuyang Hk Limited, we are committed to protecting the privacy and security of our customers, partners, and users (collectively, “Users”). This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you interact with our website, mobile applications, products, services, or related platforms (collectively, the “Services”). By accessing or using our Services, you consent to the practices described in this policy.

2. Information We Collect
We may collect the following types of personal information:

  • Contact Information: Name, email address, phone number, and shipping/billing address.
  • Account Information: Username, password, and preferences when you create an account.
  • Payment Information: Credit card details or other payment methods (processed securely via third-party payment processors).
  • Behavioral Data: Browsing history, purchase history, and interactions with our Services.
  • Device Information: IP address, browser type, device ID, and operating system.
  • Communications: Emails, chat logs, or feedback submitted via our contact forms.

3. How We Use Your Information
We use your personal information for the following purposes:

  • To Provide Services: Process orders, deliver products, and manage customer accounts.
  • To Improve User Experience: Analyze usage patterns to optimize our website, products, and marketing efforts.
  • To Communicate: Send transactional emails (e.g., order confirmations), promotional offers (with consent), and respond to inquiries.
  • To Comply with Legal Obligations: Prevent fraud, enforce terms of service, or comply with applicable laws.

4. How We Share Your Information
We do not sell your personal information. However, we may share it with:

  • Service Providers: Third parties (e.g., payment processors, shipping carriers, analytics tools) that assist in delivering our Services.
  • Business Partners: Collaborators for joint marketing campaigns (only with your explicit consent).
  • Legal Authorities: When required by law or to protect our rights, safety, or property.
  • Corporate Transactions: In the event of a merger, acquisition, or sale of assets.

5. Cookies and Tracking Technologies
We use cookies, pixels, and similar technologies to:

  • Enhance Functionality: Remember login details, shopping cart contents, and language preferences.
  • Analyze Traffic: Track website usage to improve content and user experience.
  • Targeted Advertising: Display personalized ads on third-party platforms (you can opt out via ad preferences settings).

6. Your Rights and Choices
You have the right to:

  • Access/Correct Data: Request a copy of your personal information or update inaccuracies.
  • Delete Data: Request deletion of your account and data (subject to legal obligations).
  • Opt Out: Unsubscribe from marketing emails or adjust cookie preferences.
  • Lodge Complaints: Contact us or regulatory authorities if you believe your privacy rights have been violated.

7. Data Security
We implement technical and organizational measures to protect your data, including:

  • Encryption of sensitive information (e.g., payment details).
  • Regular security audits and employee training on data protection.
  • Secure storage of data in compliance with industry standards (e.g., GDPR, CCPA).

8. Children’s Privacy
Our Services are not intended for children under 13. We do not knowingly collect personal information from minors. If we become aware of such data, we will delete it immediately.

9. Changes to This Policy
We may update this Privacy Policy periodically. Changes will be posted here with the “Effective Date” revised. Continued use of our Services after updates constitutes acceptance.

10. Contact Us
For questions or concerns, contact our Data Protection Officer at:

  • Email: [email protected]
  • Address: Room S239, 2/F, Capital Plaza, 61-65 Chatham Road South, Tsim Sha Tsui, Hong Kong

Yuyang Hk Limited
Empowering Women Through Fashion, While Protecting Your Privacy.